So we did an event. In multiple cities for a three-day activation in each city. Some things went well, some things we weren’t proud of. Ultimately, we came through for our client despite some ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
If you’re struggling to get your product into the hands (or mouths) of consumers, considering a sampling campaign should be your next move. The notion of handing out free products, and maybe even a ...
Success Academy Charter Schools is an esteemed charter school organization located in New York City, operating 47 schools across the New York region. With strong leadership under the guidance of its ...
2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at all of our hard work. We had a great year and we couldn't have done it without our ...
Moderne’s favorite digital marketer, Mike Kupfer, reminded us of the word “Phygital,” that came up in a recent Forbes article. So, we decided to do an update on an oldie but a goodie…. turns out we ...
Some businesses, both brands and agencies, have extensive resources and can do just about anything themselves. More often, though, a company has clear and significant strengths and several areas of ...
You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your company or product, but before you commit you may want to consider how and why ...
Historically, brands have been told they need seven consumer touchpoints to convert a sale. New studies show that you may need to interact with your consumer a whopping 21 times before a conversion ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
