The Moderne Blog

Moderne
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What we're seeing on the street, at events, and across screens: experiential marketing, non-traditional media, and the strategy behind campaigns people actually remember.

5 Powerful Types of Geofencing and How They Work
Latest Post · Strategy

5 Powerful Types of Geofencing and How They Work

July 07, 2026

A Simple Guide for Local Businesses, Marketers & Brands

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Nighttime cityscape of a bustling urban area with light trails from cars on a highway, featuring tall illuminated buildings against a dark sky.

Essential Marketing Insights: Lessons Learned from a Multi-City Activation

So we did an event. In multiple cities for a three-day activation in each city. Some things went well, some things we ...

Mascot dressed as a snowman posing behind an ice sculpture at the Bonjour Québec event in Boston, celebrating Quebec's culture and tourism.

Marketing ROI for Live Events

One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. ...

person handing out a sample of a bottled Starbucks drink

6 Components of a Successful Sampling Program

If you’re struggling to get your product into the hands (or mouths) of consumers, considering a sampling campaign ...

Person holding a Success Academy flyer

Unlocking Success: Inside the Marketing Strategy of Success Academy

Success Academy Charter Schools is an esteemed charter school organization located in New York City, operating 47 ...

A Look Back on 2022

A Look Back on 2022

2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at ...

Phygital Marketing: Your New Favorite Word - Refreshed

Phygital Marketing: Your New Favorite Word - Refreshed

Moderne’s favorite digital marketer, Mike Kupfer, reminded us of the word “Phygital,” that came up in a recent Forbes ...

Your best kept secret!

Your best kept secret!

Some businesses, both brands and agencies, have extensive resources and can do just about anything themselves. More ...

Why Holiday Weekends Are Different

Why Holiday Weekends Are Different

You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your ...

Seven Touchpoints? Try That Times Three

Seven Touchpoints? Try That Times Three

Historically, brands have been told they need seven consumer touchpoints to convert a sale. New studies show that you ...

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