Moderne’s favorite digital marketer, Mike Kupfer, reminded us of the word “Phygital,” that came up in a recent Forbes article. So, we decided to do an update on an oldie but a goodie…. turns out we ...
Some businesses, both brands and agencies, have extensive resources and can do just about anything themselves. More often, though, a company has clear and significant strengths and several areas of ...
You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your company or product, but before you commit you may want to consider how and why ...
Historically, brands have been told they need seven consumer touchpoints to convert a sale. New studies show that you may need to interact with your consumer a whopping 21 times before a conversion ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
Are your marketing tactics part of the clutter that gets cleared out and discarded as a new year filled with resolutions to simplify begins? Clutter is defined as a crowded or confused mass or ...
Moderne Communications’ number one goal is to maximize our clients’ exposure when executing their marketing campaigns. When our team begins the brainstorming process to determine which tactics make ...
Strange times for mankind - with all non-essential businesses shut down, many of us have nowhere to go so we’re doing our best to stay inside and keep our social distance. When we do venture out for ...
Hiring in general can be stressful; permanent positions require a whole slew of investigative techniques and the end result hopefully becomes a great reward – a good fit for your company with long ...
The US consumer base is becoming increasingly diverse, driving a whole new experience for how brands are targeting and engaging with their consumers. As this transformation continues, brands are left ...
