By Moderne Communications
on June 15, 2022
You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your company or product, but before you commit you may want to consider how and why ...
By Moderne Communications
on February 16, 2022
Events can take a lot of planning to get from the ideation to the execution and then through the finish line. This is the time to put your organization cap on and fine tune your checklists. Do you ...
By Mike Kupfer
on December 06, 2021
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
By Moderne Communications
on October 21, 2021
You’ve got your event planned down to the smallest detail……or so you think. Let’s say you’re doing a fall sampling event with a target audience of families of a specific household income out enjoying ...
By Moderne Communications
on August 18, 2021
Events are traditionally staffed with Brand Ambassadors; whose role is to engage with consumers and generally showcase the brand or item being featured. They help raise brand awareness and increase ...
By Moderne Communications
on June 02, 2021
When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks ...
By Moderne Communications
on April 06, 2021
2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were cancelled. Then our strategic thinking was put to the test. How do we create a memorable ...
By Moderne Communications
on April 06, 2021
Brand Ambassadors are a great way to create a deeper connection between brands and their consumers. They offer a way to humanize a brand and make brand loyalty much more attainable. Here are 6 things ...
By Moderne Communications
on April 06, 2021
It’s no secret that experiential marketing is on the rise and is one of the best ways for you to present your brands message. This form of advertising offers your audience the ability to receive and ...
By Moderne Communications
on April 06, 2021
You need 60 Brand Ambassadors for an activation … and it starts next week. Who do you call? Moderne. The night before Thanksgiving the Moderne team was tasked with planning and activating a ...