The Moderne Blog

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Thoughts

What we're seeing on the street, at events, and across screens: experiential marketing, non-traditional media, and the strategy behind campaigns people actually remember.

Brand ambassador and a customer posing for a picture while holding a beard oil sample at an event.
Latest Post · Experiential

6 Traits We Look for in Brand Ambassadors

July 10, 2024

Brand ambassadors are a great way to create a deeper connection between brands and their consumers. They offer a way to humanize a brand and make brand loyalty much more ...

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Mascot dressed as a snowman posing behind an ice sculpture at the Bonjour Québec event in Boston, celebrating Quebec's culture and tourism.

Marketing ROI for Live Events

One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. ...

NYC Street Team Take Over

NYC Street Team Take Over

You need 60 Brand Ambassadors for an activation … and you’re not sure where to start. Who do you call? Moderne.

People at an AWS Pop-up

10 Ways to Avoid Pop-Up Store Blunders

A Pop-Up Store can be an amazing brand experience that creates impactful and lasting recognition among both new and ...

Two women wearing sunlasses at an event having their picture taken in a photo booth

Create a Meaningful Connection with your Audience through Events and Experiences

Branded events and experiences are one of the most important marketing methods that agencies and brands should be ...

person handing out a sample of a bottled Starbucks drink

6 Components of a Successful Sampling Program

If you’re struggling to get your product into the hands (or mouths) of consumers, considering a sampling campaign ...

Branded PUBG food truck in front of Golden Gate bridge in San Francisco, CA

Elevate Your Marketing Mix with Events and Experiences

Advertising is an essential driver of businesses globally; however, traditional advertising methods are failing brands ...

A Look Back on 2022

A Look Back on 2022

2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at ...

Why Holiday Weekends Are Different

Why Holiday Weekends Are Different

You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your ...

Event Planning Checklist: From Idea to Execution

Event Planning Checklist: From Idea to Execution

Events can take a lot of planning to get from the ideation to execution and finally through the finish line. This is ...

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