Advertising is an essential driver of businesses globally; however, traditional advertising methods are failing brands by not effectively reaching audiences, providing fewer valuable impressions, and ...
2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at all of our hard work. We had a great year and we couldn't have done it without our ...
You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your company or product, but before you commit you may want to consider how and why ...
Events can take a lot of planning to get from the ideation to the execution and then through the finish line. This is the time to put your organization cap on and fine tune your checklists. Do you ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
You’ve got your event planned down to the smallest detail……or so you think. Let’s say you’re doing a fall sampling event with a target audience of families of a specific household income out enjoying ...
Events are traditionally staffed with Brand Ambassadors; whose role is to engage with consumers and generally showcase the brand or item being featured. They help raise brand awareness and increase ...
When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks ...
2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were cancelled. Then our strategic thinking was put to the test. How do we create a memorable ...
Brand Ambassadors are a great way to create a deeper connection between brands and their consumers. They offer a way to humanize a brand and make brand loyalty much more attainable. Here are 6 things ...
