Branded events and experiences are one of the most important marketing methods that agencies and brands should be implementing and testing with their marketing budgets.
If you’re struggling to get your product into the hands (or mouths) of consumers, considering a sampling campaign should be your next move. The notion of handing out free products, and maybe even a ...
Advertising is an essential driver of businesses globally; however, traditional advertising methods are failing brands by not effectively reaching audiences, providing fewer valuable impressions, and ...
2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at all of our hard work. We had a great year and we couldn't have done it without our ...
You may be thinking the long holiday weekend is the perfect time to send brand ambassadors out to talk about your company or product, but before you commit you may want to consider how and why ...
Events can take a lot of planning to get from the ideation to the execution and then through the finish line. This is the time to put your organization cap on and fine tune your checklists. Do you ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
You’ve got your event planned down to the smallest detail……or so you think. Let’s say you’re doing a fall sampling event with a target audience of families of a specific household income out enjoying ...
Events are traditionally staffed with Brand Ambassadors; whose role is to engage with consumers and generally showcase the brand or item being featured. They help raise brand awareness and increase ...
When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks ...
