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The Moderne Blogspot

Welcome, we hope you enjoy and engage with our "Moderne Thoughts."

Come And Take A Free Ride - On Nordstrom!

Posted by Moderne Communications on Oct 1, 2018 1:00:00 PM

Hot town, summer in the city and how nice of Nordstrom to treat to a cool ride!  To celebrate the opening of their new men’s store in Columbus Circle, Nordstrom partnered with Camelot and Moderne to offer a pedicab ride to the new store on 57th Street and Broadway during July and August.

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Tags: pedicabs, Experiential Marketing, experiential, Marketing

NYFW 2018 Marketing: Old School, New School, And Everything In-Between

Posted by Moderne Communications on Sep 19, 2018 1:00:00 PM

While most people immediately think of live streams and influencers when they think of marketing at NYFW, the 2018 season saw unique and innovative campaigns that stood out from the rest. Brands went for old school chalk stencils, new school AI technology, and the ever-popular pop-ups. Check out our favorite campaigns from the week below.

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11 Years! Moderne Named a Top 100 Event Agency by Event Marketer

Posted by Moderne Communications on Aug 13, 2018 1:00:00 PM

We are beyond excited to share that we have been named as a Top 100 Event Marketing Agency for 2018! For the last 11 years, Event Marketer Magazine has named us to the It List with the likes of MKG and Havas, recognizing our expertise in the experiential and event industry.

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Tags: Product Sampling, Street Teams, street marketing, in store activations

From Cars in Fountains to Futuristic Taco Bell - The Top Marketing Campaigns from #SDCC 2018

Posted by Moderne Team on Jul 25, 2018 1:00:00 PM

San Diego Comic Con is a marketers dream - a gathering of tens of thousands of enthusiastic and excited people looking to get a piece of the brands they love. Every year, whether we are able to make it there or not, we dig deep to find the best marketing of the conference (broken up by stalking the panels of our favorites). This year, our favorite activations ranged from perfectly executed out-of-home media to drunken, silent disco-style radio shows. Check it out below!

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Tags: Event Marketing, Experiential Marketing, Experiences, Guerrilla Marketing, Marketing

Best Friends Animal Society at NYC Pride 2018

Posted by Moderne Communications on Jun 27, 2018 4:41:09 PM

10 days, 10,000 pets.

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Sampling the #1 Frozen Meatball in the US - Home Market Foods

Posted by Moderne Communications on Jun 27, 2018 3:52:13 PM

Who’s interested in a tasty, quick, nutritious dinner?  Moderne partnered with Home Market Foods to delight consumers with a taste of assorted Cooked Perfect foods at John Hancock Sports and Fitness Expo in the Seaport World Trade Center in Boston in April.

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Brisk Street Teams Are Back!

Posted by Moderne Communications on Jun 21, 2018 10:39:18 AM

We teased at at the start of the year we’d be back with more Brisk, and we’re so excited to finally tell you about it!

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Deadpool 2 Marketing

Posted by Moderne Communications on May 18, 2018 2:56:28 PM

If you haven’t crossed paths with some form of marketing for Deadpool 2 over the last six months, you’ve probably been living under a rock. The content marketing alone has been impressive from that first Bob Ross teaser trailer to the Celine Dion “Ashes” music video. In the last few weeks, the marketing has ramped up with an appearance on The Late Show with Stephen Colbert and an apology to David Beckham. But the marketing ambush wasn’t just content marketing with familiar faces - Deadpool 2 marketing has done experiential marketing, augmented reality, and sponsored social media. If you’re gearing up to catch the movie in theatres in the coming weeks or just love marketing, check out the campaign programs below.

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SXSW 2018: The Best of Tech and Immersive Experiences

Posted by Moderne Team on Mar 20, 2018 5:00:00 PM

Some of our favorite experiential activations of the year happen at SXSW every year, so we spend the week obsessively checking up on what's happening in Austin. Check out our favorite activations from SXSW 2018 below.

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The New E=MC

Posted by Moderne Communications on Feb 28, 2018 3:10:35 PM

You don't need to know physics to know the new E=MC. Yes, E=mc2 is Einstein's mass-energy equivalence formula. Its also the name of a Mariah Carey album. But we're not talking about either (at least not here) and we're not squaring "c". So what is the new E = MC? Well the "E" is our favorite thing - experiential. And the MC? It's Moderne Communications of course.

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