The Moderne Blogspot

Welcome, we hope you enjoy and engage with our "Moderne Thoughts."

Pink Dino Selfies, Cupcakes, and Pedicabs for Pendo at SaaStr Annual 2017

Posted by Moderne Team on Feb 20, 2017 11:00:00 AM

Have you ever seen a six foot tall pink dinosaur? Surrounded by mini cupcakes? We didn’t think so. From February 7-9th, Moderne brought Pendo’s Pink Dino and Southern Hospitality to the Bill Graham Auditorium in San Francisco for SaaStr Annual 2017.

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Valentine's Day Marketing 2017

Posted by Moderne Team on Feb 13, 2017 11:00:00 AM

Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.

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Moderne Communications Rebrands, Extends Experiential Services to Media and Strategy

Posted by Moderne Team on Feb 6, 2017 11:00:00 AM

We have news! Moderne Communications has officially rebranded under the moniker “No Boundaries Experiential Marketing Agency.” The rebranding launches two of our core divisions, Moderne Media and Moderne Strategy. These divisions expand upon the agency’s core experiential services, now operating under the name of Moderne Experiential. While each division’s offerings have always been a part of Moderne’s core capabilities, they now have been brought to the forefront as their own entities to support our explosive and expansive growth.

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White Paper: The Key Components of A Successful Sampling Program

Posted by Moderne Team on Jan 30, 2017 11:00:00 AM

If you’ve ever struggled to get your product into the hands (or mouths) of consumers, chances are you’ve tried, or at the very least, considered a sampling campaign. The notion of handing out free product, and maybe even a discount coupon, would seem to make a lot of sense. Everyone loves a free gift, and presumably some of them will love the product and become loyal customers.

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ADT Human Statues at CES 2017

Posted by Moderne Team on Jan 23, 2017 4:30:00 PM

To create buzz and awareness surrounding the launch of ADT Canopy, Allison PR partnered with Moderne Communications to activate human statues at CES 2017. To amplify ADT Canopy’s new integration, the product was previewed at CES. The Amazon Echo, LG Canopy and the Samsung S3 Frontier watch are new features that can be linked to your home security. These features keep people safe when not at home or office by sending push notifications to these devices.

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Silent Disco at Brookfield Holiday Party

Posted by Moderne Team on Jan 9, 2017 4:45:00 PM

Powerhouse creative agency Kastner and Partners tapped Moderne to create an immersive experience for their client Brookfield Asset Management. Moderne transformed the space with custom projection screens and implemented a silent disco, a party where everyone enjoys music through radio transmitted headphones instead of speakers. Discover how Moderne created a one-of-a-kind event to announce Brookfield's latest project at their holiday party.

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New Year's Resolution Marketing

Posted by Moderne Team on Jan 3, 2017 1:00:00 PM

New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that way about them? Why not shift from feelings of unattainability and disappointment to positive brand messaging? Use New Year’s resolutions like any other consumer trend and find your target audience in the right place at the right time. We’ve gathered a list of the top ways to reach target audiences with your brand message broken down by resolution.

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Moderne’s Favorite Holiday Experiential Marketing Campaigns

Posted by Moderne Team on Dec 19, 2016 11:00:00 AM

The most wonderful time is here and has brought with it some of the best experiential marketing of the year. Keep reading to see our favorite pop up, mobile tour, and VR campaigns of the 2016 holiday season.

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Free White Paper: 10 Ways to Avoid Pop Up Blunders

Posted by Moderne Team on Dec 12, 2016 4:45:00 PM

Pop-up stores are one of the most fun and engaging ways to reach your audience and achieve a number of goals. You can test market your products, generate buzz and excitement online and offline, create positive brand impressions, collect instant consumer feedback and data, educate new and existing consumers, showcase your excellent customer service, and tap into “massclusivity” as the pop-up is a limited experience.

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McDonald's Educational Workshop Poster Program

Posted by Moderne Team on Dec 5, 2016 11:00:00 AM

This past fall, Moderne Communications, in partnership with Admerasia, created awareness and drove action through poster media for the McDonald’s Educational Workshops that shared information with Asian high school students (in-coming college students) and their families about education and their future success.

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