One of Warren Buffett's most famous quotes is, "Price is what you pay; value is what you get."
According to Forbes, the most important distinction between price and value is the fact that price is arbitrary and value is fundamental.
This distinction between price and value is critical when selecting a marketing partner. At Moderne, when you invest in a program with us, you're not just paying for a service—you're investing in the future success of your brand, just as we invest in your growth. Our goals align with your goals, most commonly creating interest and excitement for your product or event, and for some an increase in sales of their product. Do you know your target audience? Do you need us to research your buyer for you? Understanding your target audience and aligning marketing efforts accordingly is the foundation of success. That’s why we offer competitive pricing—not always the lowest, but always the best value—because we’ve done our homework to ensure you get the greatest return for your investment. We’re experts in defining, refining, and finding that audience to create value per acquisition.
A study by LinkedIn found that 75% of marketers agree that working with experienced agencies yields better results and greater value for the investment. Our prices are competitive, which doesn’t always mean the lowest, but always the best value. We’ve done our homework and know how to create value for our clients. We can speak from a position of experience and authority when proposing solutions to brands and agencies with a vision but no roadmap.
In the past year, we encountered two situations where the decision to go with a more cost-effective partner, rather than our preferred one, came at a price. Both times—whether it was driven by internal budget constraints or client preferences—we chose a partner that seemed more economical at first. However, during our post-mortem reviews, both we and the client agreed that adjusting the budget upfront would have prevented the onsite hiccups. We learned that the extra travel costs to bring in a trusted partner, or the expense of having more staff, would have significantly improved the experience. These learnings reinforced a key principle we’ve always stood by: value nearly always trumps price.
As a boutique agency, we’re lean (and rarely mean) and able to take advantage of our many years in business to have reputable and reliable partners who are subject specialists in some of the things we don’t do in-house. We don’t have a fabrication factory in our back room, we don’t even have a back room. But what we do have is 30 years of experience in vetting the best VALUE fabricators in the business, all across the country. If we’re activating for a client on the west coast, we can partner with a west coast partner and enable transportation savings at the same time as ensuring outstanding finished product, because it won’t be our first rodeo.
We’ve worked with some of the same market managers for over ten years, and they prioritize us because we prioritize them. We offer competitive compensation, always pay on time, and even send holiday gifts to them. Why? Because we believe that people are people first and employees second, and when you’re treated with respect you return the favor with quality work.
Our business model starts and ends with integrity. In between, we create and consistently reevaluate value propositions for our clients. A small program gets the same level of attention to detail as a million-dollar program, and our systems and efficiencies allow us to spend hours capital in a way that we’re able to be both good value for our clients and profitable, but not greedy, as an agency. Our programs consistently provide results and have done so for over 30 years.
It's essential when value is paramount that you have KPI’s (key performance indicators) in place proactively before a program starts, so the common goal is clear and focus can be devoted to achieving the metric without distraction. There are always need-to-do’s and nice-to-do’s for programs, and sometimes the tasks or undertakings that aren’t essential to the goal will have to be put aside until and if the main goal is achieved. The more prepared we are for any undertaking, the more likely that we can meet the goals and ideally exceed expectations.
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. When you have a new product or service that you want to introduce in a way that will attract your ideal consumer, we can help you target that buyer in a way and in a place where they’re poised to be informed. We offer sampling programs where knowledgeable brand ambassadors not only distribute product but speak knowingly about the benefit of the product – taste, value, effect of use, etc.
We can have an artist create a sensational mural on site, where passersby can watch the show and ultimately interact with the mural once it’s completed. Most recently one of our clients used this at the entry to a convention where attendees got a chance to have a light moment before participating in a more serious activation inside.
We’re agile. Do you want to activate in a market where poster media or chalk stenciling is non permitted? We offer digital projections and digital mobile billboards that get the job done just as well. Are you planning an indoor event and aren’t sure whether your attendance will be closer to 100 or 500? We can find you a choice of spaces that can accommodate either or both.
When cost and budget constraints force you to make concessions to your ideal scenario, we can speak from experience as to where you can modify without loss of experience, and where you need to spend your budget to make the biggest impression. We’ve done that!
As a small, woman-owned business, we’re experts in doing a lot with a little, or doing a lot with a lot. We promise good prices as well as good value, and we deliver!
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Sep 30, 2024 12:00:53 PM