The Moderne Blog

Moderne
Thoughts

What we're seeing on the street, at events, and across screens: experiential marketing, non-traditional media, and the strategy behind campaigns people actually remember.

Marketing ROI for Live Events

Marketing ROI for Live Events

One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. ...

Weather Permitting!

Weather Permitting!

You’ve got your event planned down to the smallest detail……or so you think. Let’s say you’re doing a fall sampling ...

Take Me To Your Leader!

Take Me To Your Leader!

Events are traditionally staffed with Brand Ambassadors; whose role is to engage with consumers and generally showcase ...

Avoiding Scope Creep

Avoiding Scope Creep

When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the ...

Virtual Events – Here to Stay?

Virtual Events – Here to Stay?

2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were ...

6 Things We Look for in Our Brand Ambassadors

6 Things We Look for in Our Brand Ambassadors

Brand Ambassadors are a great way to create a deeper connection between brands and their consumers. They offer a way to ...

The Impact of Experiential Marketing

The Impact of Experiential Marketing

It’s no secret that experiential marketing is on the rise and is one of the best ways for you to present your brands ...

NYC Street Team Take Over

NYC Street Team Take Over

You need 60 Brand Ambassadors for an activation … and you’re not sure where to start. Who do you call? Moderne.

Love Your Grizzly Beard

Love Your Grizzly Beard

Bearded men, brews, and beard oil was the theme for the 2019 Brisk Beard Oil Street Team Campaign! As Moderne kicked ...

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You got WHAT out of a Vending Machine?

Creative vending machines have always been one of our favorite experiential mediums. Whether they share heart-warming ...

Thoughts

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