Mike Kupfer

More from Mike Kupfer

By Mike Kupfer
on April 10, 2024
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
By Mike Kupfer
on December 06, 2021
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...