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2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were cancelled. Then our strategic thinking was put to the test. How do we create a memorable experience without face-to-face interactions with consumers?

Virtual events, once a phrase used to describe webinars and Zoom calls, came to the forefront as one of the only ways to access target audiences this year. If people thought the events industry was competitive before, this sentiment was amplified by the pandemic. Teams began trying to come up with the most cutting-edge ideas and technologies in order to stay top of mind in the experiential space.

Today there are countless virtual event solutions on the market, but the question is which platform is the right one? How do you filter through the options? And how do you know you’re making the best selection?

You reach out to Moderne. We are a team that has done the research. We have relationships with countless technology teams and platforms. We know that there is not one size that fits all. On top of that, we don’t own a technology that we are trying to sell to you. Moderne’s focus is to simply listen to our client’s goals and make a recommendation that will allow them to be the most successful and meet their needs. We become an extension of your team, allowing us to work closely with key stakeholders and make your event a success.

At Moderne we strive to not only meet but also exceed all client expectations – creating a memorable experience for your brand and your audience. So the next time you wonder if your team should execute a virtual event, remember Moderne is here for you!

Post by Moderne Communications
April 6, 2021