A Look Back on 2022

2022 was a great year for Moderne Communications. One of our favorite parts of finishing the year is looking back at all of our hard work. We had a great year and we couldn't have done it without our amazing team, clients, and partners!

We traveled coast to coast, executed campaigns in markets of all shapes and sizes and had some really amazing clients.

Experiential

Our experiential campaigns are all about engagement and connection. We did it all in 2022 - everything from pop-ups and surprise and delights to food trucks.

PUBG Mobile, the original battle royale video game, celebrated their four-year anniversary. Moderne helped the brand make a splash with free grub, onsite DJ, mobile gaming, and life-sized game props in a San Francisco parking lot party.

We hit the streets with TECO to promote Taiwan Tourism! Taipei Economic and Cultural Office joined forces with O-Bear “to give Taiwan a voice.” Our brand ambassadors engaged and educated people throughout the event and handed out custom branded swag to people passing through Times Square! 

Moderne created an unforgettable campaign to promote Learning A to Z during the 2022 ASCD Annual Conference. Our team executed everything from permitted and guerilla media to a life-sized elephant that roamed the streets of Chicago. 

Keep Calm and Trust Moderne. That's the saying, right? The Moderne team worked with London and Partners to bring downtown London to the heart of Times Square, to drive tourism to London. The pop-up included staging, staffing, backwalls, labor, and logistics - all done by the Moderne team.

Out-of-Home Media

Our bread and butter, out-of-home media, was truly on display in 2022. We worked with repeat clients, new clients, and startups. Everyone wanted to dip their toes into the OOH water.

You Glow Girl! Glowbar tapped into our targeting capabilities to get wild postings and chalk stencils near its new facial spa for maximum touchpoints.

It was such a treat working with Maev, a new dog food brand. We created a fun eye-catching campaign that was on display throughout New York City and Austin, Texas.

Nascar Buckle up! NASCAR was definitely a ride. We placed chalk stencils and lit up buildings with digital projections in Charlotte, Columbus, Richmond, Tampa, and Jacksonville.

Moderne partnered with Thirty Madison to highlight three of its brands: Keeps, Cove, and Nurx. With both permitted and guerrilla wild postings these brands were hard to miss.

Humana leaned into Moderne to execute their place based media campaign. Digital mobile billboards and posters were deployed throughout Florida spreading the word about Humana.

Strategy

Strategy is where the magic happens. Campaigns come alive well before an event begins and the impressions last long after they’re over. In 2022 we helped brands create a plan of action to ensure their ideas became reality with “no boundaries experiential marketing.” 

Lendistry partnered with Moderne to strategize and execute a highly targeted digital media campaign to drive applicants to their government grant program through New York State Empire State Development. The campaign lived across social and email to provide grants to small businesses that experienced economic hardship due to the pandemic. Moderne really hit this one out of the park surpassing their targeted goals in only a fraction of the time. 

Moderne assisted Toked App to execute its first-ever geofencing campaign, creating a virtual perimeter around select dispensaries in Chicago to target and reach customers who were ideal app download candidates. As a result of Moderne's efforts, click through rates and downloads in the target market spiked during and immediately after the campaign. 

It was a fun year with lots of amazing projects. We’re looking forward to another great year of executing meaningful and impactful campaigns. What campaigns are you planning for in 2023? Reach out to our team today to learn more about how we can help ideate, strategize, and execute any campaign!