Historically, brands have been told they need seven consumer touchpoints to convert a sale. New studies show that you may need to interact with your consumer a whopping 21 times before a conversion ...
Events can take a lot of planning to get from the ideation to the execution and then through the finish line. This is the time to put your organization cap on and fine tune your checklists. Do you ...
One of the biggest challenges in marketing is, and always has been, accurately measuring if your efforts are working. In this age of analytics, many CMOs and other business leaders want to know (as ...
You’ve got your event planned down to the smallest detail……or so you think. Let’s say you’re doing a fall sampling event with a target audience of families of a specific household income out enjoying ...
Events are traditionally staffed with Brand Ambassadors; whose role is to engage with consumers and generally showcase the brand or item being featured. They help raise brand awareness and increase ...
Moonshot - a very challenging and innovative project or undertaking. When you have a moonshot moment (it’s really a word, you can look it up), what do you do first? Our strategy is to divide and ...
When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks ...
“It is execution that determines the success of most of the ideas and the people behind it. ... It is important to accept that there is a difference between 'having the right idea' and 'doing it ...
Eustress means beneficial stress—either psychological, physical, or biochemical/radiological. The term was coined by Doctor Hans Selye, consisting of the Greek prefix eu- meaning "good," and stress, ...
