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Why Murals? 

Murals do more than cover a blank wall; they captivate and engage. They turn ordinary spaces into landmarks and create a connection with all who pass by. In our 30+ years in the marketing industry, we've seen firsthand how a well-placed mural can become a community staple.

Here’s Why We Love Mural Marketing

  1. They’re Show-Stoppers: There’s no way to overlook a mural. They’re big, bold, and visible from blocks away, which means your brand gets seen—a lot.
  2. Community Connection: Murals have a special way of reflecting the spirit and culture of a neighborhood. When a brand contributes to that, they earn a place in people's hearts.
  3. Insta-Worthy: Yes, people love sharing beautiful spots on social media. A cool mural? Expect it to be all over Instagram and TikTok, giving your brand some serious online love.
  4. They’re Authentic: Murals keep your brand authentic while also showcasing the artist's unique interpretation, creating a deeper connection with the audience than any billboard ever could.
  5. Live Entertainment: Watching an artist create a mural adds an element of entertainment to the project. People like to watch the artist in action and are captivated by the installation process. This live aspect draws crowds, sparks conversations, and creates buzz around your brand.

How We Do Murals at Moderne

Moderne will provide a step-by-step guide on how we will help your team plan and execute a mural advertising campaign. Here are a few things we keep in mind during initial conversations around mural advertising campaigns.

  1. Doing Our Homework: We dive deep into the community's culture and vibe, enabling us to create a mural that authentically portrays the brand’s image. Our approach ensures that the mural resonates uniquely with the audience. 
  2. Working with Local Artists: This isn’t just about finding talent; it’s about finding someone who lives and breathes the community’s air. They bring an authenticity that can’t be matched.
  3. Choosing the Right Spot: It’s all about location. We find the busiest spots to ensure your mural gets the love it deserves.  Make sure your mural is in a busy area where lots of people will see it and where it connects with your target audience. Don’t forget to check what permissions you need. If it’s on public property, you might need several permits from the city, while on private property, you might just pay a fee. Handling permits and permissions from local authorities is a key factor that can't be ignored.  We’ll make sure we have you covered from all angles.
  4. Define Your Objectives: Setting clear goals for the campaign, such as increasing brand awareness or engaging with the community, are important considerations to keep in mind from the get-go.  It will help guide the rest of your campaign and all of the decisions and details to come.
  5. Promote the Installation: Consider how the mural and installation will be promoted.  Whether through a press release or social media strategy, creating buzz around the mural installation will level up your campaign and draw a crowd.  Encouraging social media sharing, such as creating branded hashtags and hosting photo contests are also great ways to promote the mural.

Closing Thoughts

Murals are about more than just brightening up blank walls. They forge connections, share stories, and establish a brand presence that lasts. Mural advertising is a powerful marketing tool that will captivate and engage your audience. If you're interested in how murals can make your brand stand out, contact us, and let's make it happen.

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Post by Moderne Communications
Jun 13, 2024 11:30:00 AM