What Makes Digital Projections Effective in Guerrilla Marketing?
One of our favorite guerrilla marketing tactics is digital projections. Digital projection advertising is an attention-grabbing, compelling medium that generates a lot of buzz and excitement. It’s a highly effective way to engage your audience and build brand awareness. But why are digital projections so powerful? Keep reading to discover the top benefits of incorporating digital projections into your marketing strategy.
1. Unexpected Impact of Digital Projections in Marketing
According to Zippia, the average American is exposed to 4,000-10,000 ads per day. Whether you are scrolling on social media, commuting to work, watching TV, or checking your email you’re being served an ad. And you expect that. How many digital projections do you see a day? How many do you see in a week or a month? Maybe one, maybe none. As digital projections are such a rarity in marketing media, their unexpected appearances make them exciting spectacles that are impossible to ignore. Digital projections not only create a surprise factor in an unexpected place but also attract a lot of eyeballs reaching your audience.
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2. Stand Out in an Uncluttered Media Landscape with Digital Projections
Given the amount of competition across various types of media, it’s incredibly easy for a brand's message to get lost in the shuffle. Most consumers may not remember most of the brands they interact with on a daily basis.
Differentiate your brand from the competition’s static messaging with compelling, motion graphics on the most popular walls in your market. This environment makes it easier to stand out compared to more ubiquitous forms of marketing media. As digital projections are so uncommon, the environment is completely uncluttered. You don’t have to compete against other projections because it is highly unlikely there will be any others that night. Digital projections make it easier to stand out compared to more obvious forms of marketing media.
3. The Power of Video in Digital Projections
If you were walking past a building whose wall is usually blank but for tonight, had an image projected on it, you’d notice it. On the other hand, with a dynamic video, you’d have to really stop to check it out. While a static image may catch the attention of passersby, a video will hold it - they won’t want to miss anything. Dynamic videos create a memorable impression that enables brands to share their story in a unique way. It’s a sure way to get people talking about your brand.
4. Mobility of Digital Projections: Reach More in Less Time
Don’t assume that digital projections have to be in one spot all night because of the fancy equipment needed for it. One of our favorite things about digital projections is that they can actually hit multiple locations in a single night. This allows you to target different audiences at peak times; more millennials may be out and about in one area at a particular time of night, whereas gen-zers will be found 10 blocks over two hours later. With digital projections, you can reach both of them in the same night.
5. Amplify Your Campaign with Digital Projections and Other Touchpoints
Digital Projections are a great way to tie in other touchpoints like an experiential element, street team, or digital campaign. A campaign can make an even bigger splash when it lives across multiple channels and creates a strategy that effectively reaches the right audience, in the right place, at the right time.
What Does an Activation with Moderne Look Like?
When you work with Moderne, you’ll get a breakdown of target locations and campaign timing prior to the start of the program activation. You’ll work with an experienced and professional projectionist to execute your media placement combined with prime poster media placements for maximum visibility. At the conclusion of your campaign, we send a performance report listing media placement location(s) with accompanying photos and videos so you can see how your audience interacted with your campaign.
Want to learn how digital projections can boost your next guerrilla marketing campaign? Contact Moderne Communications and discover how our digital projection services can drive awareness and engagement in over 350 markets.