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The marketing industry is an ever-changing landscape in today's rapidly evolving digital world. Staying current and keeping an eye on future trends can really give businesses a competitive advantage. Here is a preview of what marketing trends we expect to see in 2024. 

Sustainability is Key

As consumers become increasingly eco-conscious, brands are amping up their game in 2024, showing off their green thumbs and prioritizing sustainability in their marketing strategies. Gone are the days of simply selling a product or service – today’s consumers crave a deeper understanding of a brand’s values, particularly when it comes to environmental responsibility. 

Cariuma, a sustainable footwear brand, joined forces with Moderne to create a marketing campaign. To spread the word in a green way, we hit up the sidewalks of NYC and LA with chalk stencils. Our green approach included using an eco-friendly chalk-based pigment spray that's perfect for outdoor temporary marketing. Plus, to keep the planet happy, our stencil is reusable for future campaigns. By taking a stand to reduce their environmental footprint, businesses can improve their brand reputation, attract new customers, and build stronger relationships with existing ones in 2024. 

The Rise of AR, VR, and AI

We have a feeling that augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) will be game-changing to our clients’ campaigns in 2024. These mind-blowing tools are taking e-commerce and product visualization to the next level, putting you right in the driver's seat. Augmented reality will let you get hands-on with products in ways you never thought possible, while virtual reality will transport you to new dimensions. And, if that's not enough, artificial intelligence could be your personal shopping assistant, offering custom-tailored recommendations that will keep you coming back for more. 

Sandbox VR partnered with Moderne, making city streets buzz with excitement for their Squid Game Virtuals Experience. The out-of-this-world collaboration was a hit, with lots of consumers excited to experience the Squid Games offering from SandBox VR. As these innovations become more accessible and sought-after, Moderne is eager to witness how companies of all sizes incorporate them into their marketing strategies.

Embracing Short-Form Content 

We've also noticed a shift in clients embracing the rise in short-form content. As attention spans continue to dwindle and individuals become more accustomed to scrolling through their social media feeds, businesses are realizing the importance of creating bite-sized content. 

BeReal, the photo-sharing app that's all about capturing everyday moments, teamed up with Moderne to spread the love. The app has already made a name for itself with its short-form content, perfect for our modern-day, fast-paced lifestyles. It's no surprise that BeReal's focus on photos has struck a chord with our visually-driven culture, where a picture speaks a thousand words.

Our team plastered eye-catching wild postings all over the Big Apple, bringing BeReal to the masses. This is just the tip of the iceberg for this innovative platform, and we can't wait to see how far it'll go. So, snap those pics and get ready to share your world with the world!

Leveraging Data and Analytics for Hyper-Personalization

As we look back on trends in the past few years, we believe hyper-personalization will be an even bigger focus in 2024. In a world where consumers want tailored experiences, brands are hustling to meet the demand, tapping into sources such as social media, websites, and even physical stores to create personalized marketing strategies. 

Armed with cutting-edge data platforms, Moderne can pinpoint the perfect audience and campaign location for each of its clients. Moderne teamed up with Comcast Internet Essentials with the goal of creating buzz and getting customers on board with their program.  By utilizing hyper-personalization techniques, we identified the most suitable cities to target. Throughout the appropriate cities, posters were placed in strategic locations such as barber shops, convenience stores, and laundromats. The result? Comcast Internet Essentials hit their target audience, inspiring them to learn more about their program. From the East Coast to the West Coast and in between, Moderne is always on the prowl for new and exciting ways to help clients hit their marketing goals and drive business growth.

In today’s fast-paced digital world, keeping up with the times is a must for success. With the rise of new innovations, customers are getting pickier, so it's more important than ever to meet your consumers where they are. At Moderne, we know that being ahead of the game is key, which is why we offer top-notch marketing solutions to help companies flourish. By staying up-to-date on the latest marketing trends, businesses can soar to new heights. Ready to take your marketing game to the next level? Contact Moderne and let's get ahead of the curve together!

Post by Moderne Communications
December 06, 2023