There are a number of benefits to launching a chalk stencil ad campaign and changing up your marketing mix. Just like a standard stencil, a chalk stencil ad can transfer a logo or creative of choice onto pavement or cement in a high-foot traffic area. Catch your audience's attention, literally, under their nose, with chalk stencil ads in an efficient and effective way.
Chalk Stencil ads are great for promoting an event or shop opening, increasing brand awareness, or distinguishing yourself from the competition.
Here are seven benefits of using chalk stencil ads to get your message on the sidewalks and streets of your audience.
1. Low cost
If you’re a startup or don’t have a large marketing budget, chalk stencil ads are a great way to get your message out there. Chalk stencil ads are a cost-effective way to bring attention to your messaging in a highly targeted geographical location where there’s not a lot of competition.
Depending on foot traffic and weather conditions, a chalk stencil ad can last anywhere from several days to several weeks. But don’t fret, if your campaign has flight restrictions the chalk stencil ad can also be removed if required. The chalk stencils are weather-resistant and our team can refresh or replace creative if it makes sense for the campaign.
3. Quick Turnaround
If you’re looking to execute a chalk stencil ad campaign, a two-week turnaround from creative delivery is usually what we estimate. Once our team has the creative, we send a digital proof for approval. Upon approval of the creative, our team starts the production process and can have your campaign up and running!
4. Reusable & Eco-Friendly
At Moderne, we use an eco-friendly chalk-based pigment spray that is ideal for outdoor temporary marketing. Another added benefit is the stencil is reusable and can be repurposed for future campaigns.
5 Drive Foot Traffic
Whether you’re looking to announce a product launch, drive traffic to a nearby event, or just keep your brand top-of-mind, custom chalk stencils have consistently been a favorite marketing medium to grab attention and share your message. These types of ads do best when in areas where people spend idle time, along commuter and shopper walking routes, outside of bars and restaurants, and around public transport stations.
6. Multiple touchpoints
Beef up your existing OOH campaigns and generate buzz by tying in chalk stencil ads. A brand can gain exposure in a short period of time by creating multiple touchpoints to a campaign. Imagine you’re launching a new product available for purchase at one of your retail stores in a high-traffic urban area. Wild posting ads are located in close proximity giving your consumers a visual of the new product. Within the same vicinity, you're engaging with your consumers through a geo-fencing campaign to serve relevant ads to your target audience. All the while, your brand is displayed in an uncluttered environment on the sidewalk using simple graphics directing your audience to your retail store. You’ve reached your audience in a tactical and subtle way to engage with consumers and drive traffic to your store.
7. Simple and Effective
It’s all about simplicity when it comes to chalk stencil ads. A creative that utilizes a hashtag, logo, website, or social handle is a great place to start. Moderne’s standard chalk stencil size is 24” x 24,” and you can only fit so much copy into that size square. Condensed powerful copy is important here in this unique, playful media element.
Think about key information consumers need to know when they see your placement – who you are and where they can find information about your brand - be it an Instagram handle, a website, or an address. Short, sweet, and to the point, chalk stencils will never steer you wrong.
When you work with Moderne on a chalk stencil campaign you can have a variety of creatives with multiple sizes, shapes, colors, and placements. Like most of our media campaigns, we also provide our clients with a performance report including activation locations and photos.
With numerous street and sidewalk art activations for some of the most well-known brands in the nation, Moderne Communications offers success in any U.S. market. If you're looking for a guerrilla marketing chalk stencil campaign Moderne offers completely turnkey programs. Reach out to us today to learn more.