We hope you enjoy and engage with our "Moderne Thoughts."
When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks off seamlessly, it seems as if everything is going to plan, but then something unexpected pops up.
When planning out your event you do your very best to account for all of the odds and ends, but it’s impossible for you to remember everything. So, we put together a list of the most commonly forgotten, but very important things to remember when planning out your next activation (in no particular order).
2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were cancelled. Then our strategic thinking was put to the test. How do we create a memorable experience without face-to-face interactions with consumers?
Here’s one good thing to come out of 2020, and we know there haven’t been many! We at Moderne have endured many of the same challenges as the other small businesses around the world: pandemic shutdowns, business paralysis, work from home issues, the list goes on. But we’ve been very fortunate to have been able to exceed our clients’ expectations with every program we’ve executed, and that makes us so very proud!Read More
Here are our recommendations on keeping your team motivated (read: busy) during this time – and it’s not with “busy work!”
We always recommend Wild Posting campaigns because of their ability to target high foot trafficked areas and reach a large number of people. During this time, however, Wild Posting is an especially useful vehicle to get your message to your consumer.
Quick turnarounds … even though we all know they are a reality of the marketing industry, it doesn’t mean your team needs to struggle (or drop everything they are doing and panic) to make a quick turnaround happen.
Feel like you’re only scraping the surface of potential consumers? That could be because of your marketing mix. While the marketing world might seem to be locked on digital, we believe in engaging consumers with OOH media. Utilizing digital and other mediums of advertising, add an out-of-home element to your campaign!
During this time many people are staying away from large crowds and respecting social distancing. However, people still need to get out of the house whether it is walking outside to get some fresh air, going to the convenience store or supermarket to pick up groceries or necessities.
Hiring temporary personnel for events and limited programs doesn’t often give you the chance to vet candidates in the traditional ways. You’ll need a strategy to get quick yet truthful responses to your questions and the questions need to be on point to your specific need. Following are a few tips that we’ve found helpful to knowing whether this is the right person for this short-term role.
We are sharing our three best, tried and true tips for making 2020 a year to remember – plus they’re quick and easy!
“With 43% of the 75 million millennials in the U.S. identifying as African American, Hispanic, or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy,” (BOA).
One of our favorite forms of guerrilla marketing is digital projections. They’re an attention-grabbing, compelling medium that generates a lot of buzz and excitement. But why is this? What makes digital projections so effective? Keep reading to find out the biggest benefits digital projections have to offer.Read More
We are beyond excited to share that we have been named as a Top 100 Event Marketing Agency for 2018!
While most people immediately think of live streams and influencers when they think of marketing at NYFW.
Referrals, also known as word of mouth marketing, seem to be less talked about in the age of social media and digital marketing.