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Blog

Our Blog

We hope you enjoy and engage with our "Moderne Thoughts."

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What's More Important? The Idea or the Execution?

When you’re planning a program you diligently describe your responsibilities and the client’s, you outline them on the contract, everyone agrees to the terms, and things seem great. The program kicks off seamlessly, it seems as if everything is going to plan, but then something unexpected pops up.







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What's More Important? The Idea or the Execution?

You can have an amazing idea, a simple concept, but without successful execution the event can go south.







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Creative Audit

Time for an Audit! No, not by the IRS (cringe) but by your own team of your presence online.







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What Am I Forgetting?

Who knew there was such a thing as “good” stress??? While that may be hard to believe in 2021, that’s exactly what eustress is.







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What Am I Forgetting?

When planning out your event you do your very best to account for all of the odds and ends, but it’s impossible for you to remember everything. So, we put together a list of the most commonly forgotten, but very important things to remember when planning out your next activation (in no particular order).







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Clutter Clutter Clutter

Are your marketing tactics part of the clutter that gets cleared out and discarded as a new year filled with resolutions to simplify begins?






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Virtual Events – Here to Stay?

2020 halted the events industry. Countless brands and agencies had programs on the books that inevitably were cancelled. Then our strategic thinking was put to the test. How do we create a memorable experience without face-to-face interactions with consumers?


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It's Always There!

These are all marketing tactics that happen in everyday life. The power of marketing is everywhere you turn.








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100% 2020

Here’s one good thing to come out of 2020, and we know there haven’t been many! We at Moderne have endured many of the same challenges as the other small businesses around the world: pandemic shutdowns, business paralysis, work from home issues, the list goes on. But we’ve been very fortunate to have been able to exceed our clients’ expectations with every program we’ve executed, and that makes us so very proud!

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How to Keep Your Team Motivated During the Holidays!

Here are our recommendations on keeping your team motivated (read: busy) during this time – and it’s not with “busy work!”








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Creative Simplicity

The creative for any marketing element is important. And while we have many tips on how to make an effective ad, we want to focus on the design - specifically for a few OOH media elements.








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How to Recover From a Mistake on a Program

Like it or not mistakes happen. Even your marketing team, who you rely on to be a subject matter expert, isn’t perfect.









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6 Things We Look for in Our Brand Ambassadors

Brand Ambassadors are a great way to create a deeper connection between brands and their consumers. They offer a way to humanize a brand and make brand loyalty much more attainable. Here are 6 things we look for in our BA’s.





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Who Really Owns American Businesses?

According to the U.S. Bureau of the Census, about 90 percent of American businesses are family-owned or controlled.









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Balling on a Budget!

Having sight to this key element, the budget, enables us to create a realistic proposition as we don’t want to propose the moon and the stars when they only have a budget for a moon pie.








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Why Wild Posting Campaigns Are Perfect for This COVID Environment

We always recommend Wild Posting campaigns because of their ability to target high foot trafficked areas and reach a large number of people. During this time, however, Wild Posting is an especially useful vehicle to get your message to your consumer.




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Five Best Practices for Quickly Turning Around RFPs

Quick turnarounds … even though we all know they are a reality of the marketing industry, it doesn’t mean your team needs to struggle (or drop everything they are doing and panic) to make a quick turnaround happen.






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Let Your Reach grOOH

Feel like you’re only scraping the surface of potential consumers? That could be because of your marketing mix. While the marketing world might seem to be locked on digital, we believe in engaging consumers with OOH media. Utilizing digital and other mediums of advertising, add an out-of-home element to your campaign!




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We Are "Contactless"

We are Experiential, we are Media, and we are Strategy. Most importantly during these unprecedented times; however, we are “contactless”.








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Fear of Trying New Marketing Tactics

Although expanding into an unfamiliar marketing zone can be uncomfortable, it should be something that you take into consideration, and here’s why...







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The Impact of Experiential Marketing

Through connection, brand memory, reach, and authenticity many people will view your experiential marketing campaign as something they want to be a part of rather than looking at it as a point of sale.






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How Did You Think of That?

Have you ever stumbled upon an ad and wondered how on earth that team came up with such a great concept? These rules for brainstorming will help your team spark creativity and your best pitch yet.







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Champagne Taste on a Beer Budget

Our main focus is to always find the best marketing solution for each and every client, no matter the defined budget.








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Don't Cancel Your (Marketing) Plans!

Today most marketers are left wondering “what do we do now?” While there are truly no “right answers,” there are things companies can do to stay relevant and it isn’t freezing your plans completely.






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Let Your Brand Be Seen During Quarantine

Even though the hustle in many cities slowed down and people may think that advertising is “taking a break” there are still plenty of opportunities for brands to reach consumers during this period of social distancing!






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Find Joy

The Coronavirus, COVID-19, has brought us to our knees once again; a different enemy but one no less dangerous. Yet as we suffer this burden together, there are rays of sunshine and joy.








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What will be the new handshake alternative?

Food for thought as we ponder life after the pandemic!










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Traditional Advertising Methods Are Failing You

While traditional advertising methods such as print, digital, and radio / television placements offer a valuable way to reach your consumers, they do not come without pitfalls.







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Let OOH Media speak for your brand at a safe distance!

During this time many people are staying away from large crowds and respecting social distancing. However, people still need to get out of the house whether it is walking outside to get some fresh air, going to the convenience store or supermarket to pick up groceries or necessities.




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Deadlines… the timer we all struggle to beat.

Understanding the importance of meeting deadlines can put your company in a much better state without the added headaches.









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NYC Street Team Take Over

You need 60 Brand Ambassadors for an activation … and it starts next week. Who do you call? Moderne.









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Hiring - Need Help?

Hiring temporary personnel for events and limited programs doesn’t often give you the chance to vet candidates in the traditional ways. You’ll need a strategy to get quick yet truthful responses to your questions and the questions need to be on point to your specific need. Following are a few tips that we’ve found helpful to knowing whether this is the right person for this short-term role.


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Three Tips to Make 2020 Your Most Successful Year Yet

We are sharing our three best, tried and true tips for making 2020 a year to remember – plus they’re quick and easy!








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Reaching Multicultural Audiences Through Moderne’s Hyper-Targeting Abilities

“With 43% of the 75 million millennials in the U.S. identifying as African American, Hispanic, or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy,” (BOA).



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Why We Love Digital Projections!

One of our favorite forms of guerrilla marketing is digital projections. They’re an attention-grabbing, compelling medium that generates a lot of buzz and excitement. But why is this? What makes digital projections so effective? Keep reading to find out the biggest benefits digital projections have to offer.

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Love Your Grizzly Beard

Bearded men, brews, and beard oil was the theme for the 2019 Brisk Beard Oil Street Team Campaign!







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Preparing for the Unexpected

As industry experts, we pride ourselves on being proficient planners and knowing that time is never wasted when anticipating the unexpected.





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NYFW Then and Now

Moderne has participated as a booster of buyer engagement over the past years for brands big and small by showcasing events and shows on the streets in the fashion hoods of Manhattan.




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Integrity - Doing the Right Thing

By definition, integrity is doing the right thing in a reliable way. At Moderne we pride ourselves on keeping our word, delivering on promises and striving to deliver an experience that exceeds expectations.


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Where is Your Next Customer?

Take a walk outside today and don’t bring your phone. WHAT? Yes, if you want to get an idea of how to reach your next customer you have to LOOK AROUND.





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Au Revoir Cannes!

The 5 day festival hosted hundreds of some of the top creative marketing professionals in the world along with a few A-list celebrities to interreact on a global scale.



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Pride and Social Media… So What’s New?

With Pride month in full swing right now, we are seeing efforts taken by many companies to join in the support of the LGBTQ+ community.



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11 Years! Moderne Named a Top 100 Event Agency by Event Marketer

We are beyond excited to share that we have been named as a Top 100 Event Marketing Agency for 2018!



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NYFW 2018 Marketing: Old School, New School, And Everything In-Between

While most people immediately think of live streams and influencers when they think of marketing at NYFW.



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Professional Referrals ….. Priceless For Growing Your Business

Referrals, also known as word of mouth marketing, seem to be less talked about in the age of social media and digital marketing.


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You got WHAT out of a Vending Machine?

Creative vending machines have always been one of our favorite experiential mediums. Check out some of our favorite vending machines of 2018!



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