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Deadlines… the timer we all struggle to beat.
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Sticking to a deadline is one of those activities people battle with daily. Whether that be a personal struggle such as arriving just in time for a doctor’s appointment or a professional one like pushing the submission and completion project.

Speaking as marketing experts who have seen many missed deadlines, this could be costing you more money. By a neglected deadline of a period as short as day, your project can go beyond the set budget, depending upon what is delayed. This wasted money is costing you valuable impressions by preventing you from allocating this spend into alternative marketing tactics.

Understanding the importance of meeting deadlines can put your company in a much better state without the added headaches. By scheduling yourself and/or your team’s deadline earlier than the drop-dead date, you will help eliminate the rush at the end of a project. Think of this as your first and second alarm clock; the first alarm alerts you, the second one is final.

The main takeaway to keep in mind when implementing this newly adopted habit is to start small. We know that starting a new practice can be difficult and if not executed correctly people will often “give it up.” Understanding these issues is why we recommend adding a few realistic alerts that will nudge rather than nag you. Starting small will keep you on track to succeed with both personal and professional deadlines.


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