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The Moderne Blogspot

Welcome, we hope you enjoy and engage with our "Moderne Thoughts."

From Cars in Fountains to Futuristic Taco Bell - The Top Marketing Campaigns from #SDCC 2018

Posted by Moderne Team on Jul 25, 2018 1:00:00 PM

San Diego Comic Con is a marketers dream - a gathering of tens of thousands of enthusiastic and excited people looking to get a piece of the brands they love. Every year, whether we are able to make it there or not, we dig deep to find the best marketing of the conference (broken up by stalking the panels of our favorites). This year, our favorite activations ranged from perfectly executed out-of-home media to drunken, silent disco-style radio shows. Check it out below!

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Tags: Experiences, Event Marketing, Experiential Marketing, Guerrilla Marketing, Marketing

Augmented Reality Brings New Experiences to the Real World

Posted by Meaghan Wamboldt on Jul 8, 2014 12:30:00 PM

Imagine yourself walking down the streets of New York City and stumbling across an enormous 3D chalk mural transporting you to the winding roads in Morocco, Monaco, Patagonia and China. People are crowded around, some standing at the end of the roads and other looking at them through iPads and iPhones. Peering through the iPad you see what the rage is all about, a brand new, bright and shinning Cadillac ATS is stationed at the end of the road. Using the device you can pick up the car, rotate it, make it bigger or smaller, and watch it cruise through the twisting road. But there is no Cadillac in sight. This is augmented reality.

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Tags: Non-Traditional Media, Guerrilla Marketing, Digital Media, Augmented Reality

Branded Street Media Program for Burger King #WTFF Campaign

Posted by Jenn Maffeo on Mar 7, 2014 5:27:00 PM


Introducing the world to their new lower calorie and lower fat product called "Satisfries," Burger King launched an unbranded, stealth experiential marketing campaign which included a mysterious hashtag #WTFF. While the meaning of their campaign hashtag remained unknown, curiousity spread throughout social media as people asked the same question, "What does it all mean??" 

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Tags: Experiential Marketing, Non-Traditional Media, Guerrilla Marketing, Burger King

Top 5 Ways: Entertain Holiday Shoppers With Experiential Marketing

Posted by Jenn Maffeo on Oct 22, 2013 10:52:00 AM

While holiday shoppers are making the most of their favorite shopping season, you want to be there to support them through this exciting time of year. How can you do so, you ask? Whether this means sampling to them your delicious food or beverages, delighting them with an added service on the house during an otherwise normal trip to the salon or providing an entertaining respite for them as they take a breather from a hard day's work, we'd love to be your partner in crafting these experiences.  

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Tags: Experiential Marketing, Guerrilla Marketing, Holidays

Gilead- Non-Traditional Media- Poster Program

Posted by Moderne Communications on Feb 26, 2013 11:45:00 AM

Posters Spread HIV Awareness
for Gilead Sciences

Non-Traditional and OOH Media- Highly Targeted Poster Placement Solutions for Specific Market Segments

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Tags: Non-Traditional Media, Guerrilla Marketing, Neighborhood Media Venues, Gilead

Courvoisier- Guerrilla Marketing and Non-Traditional Media Options

Posted by Moderne Communications on Feb 26, 2013 11:20:00 AM

Courvoisier Embraces Non-Traditional Media: You Have To "C" This!

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Tags: Non-Traditional Media, Guerrilla Marketing, Courvoisier

McDonalds- Nightlife Marketing and Event Photo Activations

Posted by Moderne Communications on Feb 25, 2013 4:50:00 PM

McDonald's Late Night Experiences

McDonalds Increased Brand Awareness With Unexpected Nightlife Engagements 

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Tags: Event Photo Activations, Experiences, Event Marketing, Guerrilla Marketing, McDonalds

Red Carpet Photo Activations with Taylor Swift and Covergirl

Posted by Moderne Communications on Feb 25, 2013 3:02:00 PM

Through Taylor Swift's "Speak Now" World Tour in 2011, we provided experiential marketing activations for all 82 U.S. tour dates and another 13 stops between Australia and New Zealand.  For these events, we provided interactive photo activations using Smart Activator, which were used at all Meet and Greets and Makeover Stations to enhance the experience of all of Taylor's fans and CoverGirl's target audience.  Taylor's audience loved the ability to instantly load their photos to facebook to share their excitement while still at the event!  The results were viral as friends shared and reshared their photos on Facebook and Twitter.

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Tags: Social Media Integration, Event Photo Activations, Experiential Marketing, Guerrilla Marketing, CoverGirl, Taylor Swift

Axe Nightclub Takeover- Product Sampling and Non-Traditional Media

Posted by Moderne Communications on Feb 22, 2013 5:36:00 PM

Men Become Heros (of the Night) With Axe Brand Guerrilla Marketing Activations

Non-Traditional Media and a Retail Tie-In Lures in New Consumers

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Tags: Experiences, Non-Traditional Media, Guerrilla Marketing, Axe

Courvoisier: Did You "C" This Yet?!

Posted by Jenn Maffeo on Feb 9, 2012 10:19:00 AM


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Tags: Non-Traditional Media, Guerrilla Marketing, Case Studies