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The Moderne Blogspot

Welcome, we hope you enjoy and engage with our "Moderne Thoughts."

Come And Take A Free Ride - On Nordstrom!

Posted by Moderne Communications on Oct 1, 2018 1:00:00 PM

Hot town, summer in the city and how nice of Nordstrom to treat to a cool ride!  To celebrate the opening of their new men’s store in Columbus Circle, Nordstrom partnered with Camelot and Moderne to offer a pedicab ride to the new store on 57th Street and Broadway during July and August.

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Tags: Experiential Marketing, Marketing, experiential, pedicabs

From Cars in Fountains to Futuristic Taco Bell - The Top Marketing Campaigns from #SDCC 2018

Posted by Moderne Team on Jul 25, 2018 1:00:00 PM

San Diego Comic Con is a marketers dream - a gathering of tens of thousands of enthusiastic and excited people looking to get a piece of the brands they love. Every year, whether we are able to make it there or not, we dig deep to find the best marketing of the conference (broken up by stalking the panels of our favorites). This year, our favorite activations ranged from perfectly executed out-of-home media to drunken, silent disco-style radio shows. Check it out below!

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Tags: Experiences, Event Marketing, Experiential Marketing, Guerrilla Marketing, Marketing

What's trending? Renewable Energy, that's what!

Posted by Moderne Team on Oct 14, 2015 9:53:23 PM

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Tags: Experiences, Experiential Marketing, Digital Media, Renewable Energy

CNN's High Profits Mobile Tour

Posted by Moderne Communications on Apr 16, 2015 2:57:47 PM

If you live or work in Manhattan or Brooklyn, you may have spotted a CNN truck cruising the streets this week handing out free munchies to all welcoming onlookers. They’re not just looking to wet people’s appetite for snacks, but the Network has decided to go the route of executing an experiential guerrilla marketing mobile tour to promote their upcoming Series High Profits: Cannabis Meets Capitalism.

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Tags: Event Marketing, Experiential Marketing, Mobile Tours

Exclusive Access to Experiential Marketing Trends of 2015

Posted by Jenn Maffeo on Apr 9, 2015 5:07:00 PM

Did you know that Experiential Marketing is gaining popularity as the fastest growing form of marketing? In 2015, we foresee that the rapid innovation and emerging technologies that gained attention in 2014 will be woven into more relevant, integrated and immersive experiences. 

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Tags: Experiential Marketing

Pavegen Converts Wasted Energy to Renewable Electricity

Posted by Meaghan Wamboldt on Jul 18, 2014 9:40:00 AM

It’s your first time at your favorite bands concert and you want to capture everything on your phone. You take it out and realize there is only 10% battery left. No way is it going to last long enough to take the hundreds of pictures and videos you want. You’re searching fearfully, trying to find an outlet to plug in your phone and you come across a tile area with people dancing and a bunch of phones plugged in to this contraption. Figuring it’s worth a shot; you walk over to the booth and ask if you can charge your phone. The representative responds “Of course, but you’ll have to dance for the energy to charge the phone.” Confused and desperate, you plug the phone in and start busting a move on the platform.  A few minutes pass and low and behold, your phone has battery power. “What is this?” you ask the rep, and they respond “It’s Pavegen.”  
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Tags: Experiential Marketing, Interactive Technologies, Pavegen

Street Teams Delight New Yorkers with Free Makeovers

Posted by Nicole Grossberg on May 13, 2014 3:28:00 PM

Moderne Communications partnered with Suave to support their new Natural Infusion product launch via street team takeovers near and around Time Square in New York City. Our Brand Ambassador team handed out free samples of the shampoo and conditioner and encouraged people to get a free makeover on their lunch break.

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Tags: Event Marketing, Experiential Marketing, Product Sampling, Brand Ambassadors

Alaska Air Street Teams Provide Non-Stop Service in Seattle

Posted by Jenn Maffeo on Mar 13, 2014 2:58:00 PM

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Tags: Social Media Integration, Experiential Marketing, Alaska Air, Brand Ambassadors, Interactive Technologies

Alaska Air Hosts '12th Fan Airlift' Super Bowl XLVIII Viewing Party

Posted by Jenn Maffeo on Mar 12, 2014 2:56:00 PM

ALASKA AIRLINE'S 12TH FAN AIRLIFT SWEEPSTAKES

As part of their "12th Fan Airlift" Sweepstakes, Alaska Airlines and NFL Seattle Seahawks quarterback Russell Wilson teamed up to send 56 randomly selected winners and their guests to an exclusive Super Bowl XLVIII game day party at the Royalton Hotel in Manhattan. Winners received an inflight tailgate party onboard a tricked out Boeing 747 "Go Russell!" themed aircraft, admission to the Super Bowl XLVIII game day party, two nights of hotel accommodations and transportation to and from Newark Liberty International Airport. Open to residents in Washington, Oregon and Alaska, the four day sweepstakes extended from January 23rd to January 26th, bringing in over 63,000 entries through the Alaska Airlines Facebook page.

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Tags: Social Media Integration, Event Photo Activations, Experiences, Event Marketing, Experiential Marketing, Alaska Air

Branded Street Media Program for Burger King #WTFF Campaign

Posted by Jenn Maffeo on Mar 7, 2014 5:27:00 PM

BURGER KING #WTFF CAMPAIGN

Introducing the world to their new lower calorie and lower fat product called "Satisfries," Burger King launched an unbranded, stealth experiential marketing campaign which included a mysterious hashtag #WTFF. While the meaning of their campaign hashtag remained unknown, curiousity spread throughout social media as people asked the same question, "What does it all mean??" 

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Tags: Experiential Marketing, Non-Traditional Media, Guerrilla Marketing, Burger King