What if you were out at a restaurant for a family dinner, when suddenly the kitchen staff came out and starting singing to the dining room? You'd be confused, intrigued and have the feeling that there's some sort of insider plot going on - and rightfully so. Most of all, you'd be highly attentive to what's going on as you tried to make sense of it.

That's why Improv marketing works. You've seen some of the videos online. If you haven't, check out Improv Everywhere's Food Court Musical. No, it's not a brand promotion, but it sure as heck could be.  After winning the attention (and hearts) of the audience, think of how easy it would be to sample to that crowd or give them a branded freebie. They will forever associate the gift with that day in a very genuine and positive way.

And don't think it's restricted to singing. We'll work together to create something completely unique and extremely viral for your brand. You pick the theme: funny, scary, shocking, risqué... the list goes on. We'll get the talent and handle the entire planning and execution phases, which is more our pleasure than our "work."

Improv marketing doesn't have the same set of metrics as other tactics. In fact, the specifics vary from event to event. Rest assured, we will work with you to make sure we have the right measurement tools in place to give you a clear and meaningful report on the program's effectiveness. And once we put the video up on YouTube, we can all watch that "views" number continue to grow!