Be resourceful. Be
creative. Connect with people.
Cause a (good) raucous. Wear a Gorilla Suit.
These are the foundations of successful Guerrilla Marketing, right? We think
so. (That and we love our gorilla outfits!)
Guerrilla Marketing is quite a large umbrella, covering a range of different
marketing techniques and styles designed to get your message to the consumer
efficiently and effectively. The key to guerrilla marketing is making the most
of the budget available to create a unique marketing effort that your audience
will not forget.
Moderne will work with you to develop a truly innovative campaign that will
not only be seen by your target audience, but will be remembered and talked
about by them. Successful activations include:
- Public
"Demonstrations:" Fake Political Campaigns, full with stump speeches;
scavenger hunts, flash mobs, goodhearted and fun chaos
- Larger-than-life roving
Brand Ambassadors and Buzz Agents (in costume!)
- Accompanying Guerrilla
Media placements in strategic locations throughout the theatrical venues
Just like anything else, Guerrilla Marketing is about making the right
connections at the right time. Here are examples of what
Moderne can do for you!
Moderne hit the road for the 4th of July weekend and made a mark at the Essence Music Festival in New Orleans! From Street Art [left] activation surrounding the Convention Center to a Photo Promotion Team inside [below] promoting the new Tide Acti-Lift!
You should know that Moderne separates our Guerrilla Marketing services from our Guerrilla Media services - though the two go hand in hand. Create an even larger (gorilla sized!) footprint with Moderne Mosaic's Guerrilla Media offerings, including street art, posters, wall projections, flyers, and much more.
Add in an online element - a social networking tie-in, website connections,
short codes for mobile phones - and your campaign will take on a third,
Interactive element.
