There are a lot of questions about healthcare in the U.S. these days. There's one thing we know for sure: regardless of who's paying for it, community Medical Clinics will remain the primary medical care facilities for a large portion of the population. Between appointments and walk-ins, these offices are constantly busy treating patients both with and without health coverage. If you've ever been to a clinic - or to visit any doctor for that matter - you know just how long the wait can be.
Here's a question: would you spend your leisure time reading about types of psoriasis? Your answer is "no," most likely. But would you spend the long while in the waiting room reading it? You're darn right you would. In a waiting you read anything with words, and stare at anything without. And therein is the value of Medical Clinic media. Patients will look and read it, perhaps glance at the other patients, and then re-look and re-read your poster (or whatever media you choose). With many patients waiting 45-60 minutes, this makes for a ton of impressions in a short time.
Lastly, does your brand or product relate to health or medicine? We can easily incorporate media distribution or sampling directly from the receptionists for a more direct and personal interaction!
Here's a question: would you spend your leisure time reading about types of psoriasis? Your answer is "no," most likely. But would you spend the long while in the waiting room reading it? You're darn right you would. In a waiting you read anything with words, and stare at anything without. And therein is the value of Medical Clinic media. Patients will look and read it, perhaps glance at the other patients, and then re-look and re-read your poster (or whatever media you choose). With many patients waiting 45-60 minutes, this makes for a ton of impressions in a short time.
Lastly, does your brand or product relate to health or medicine? We can easily incorporate media distribution or sampling directly from the receptionists for a more direct and personal interaction!
