As compared to Convenience Stores and Laundromats, you might consider getting a haircut or a manicure somewhat of a luxury, but for most, the likelihood of giving this up (or trying it yourself at home - yikes!) is pretty slim. Looking good is an important part of life, and these venues are the very foundation of that concept.

On top of that, the right media can go a long, long way in these types of stores. Think about it: what is there to do in that chair? You might chat a little, but your eyes have the option of fixating on the scissors or nail file, or searching the store for something to read. A well-placed poster could be read, studied and very likely memorized by a customer coming in for a longer treatment. And let's not forget about those folks sitting around waiting for their turns either. An Elle magazine from last summer only goes so far.

If you want to add a little more "body" to your campaign, consider the potential for utilizing professionals to help promote your brand. Moderne can work with salon employees or brand reps, or hire outside experts, to come to the salons and offer advice and product samples to the target audience. What better way to inspire them to try a sample than to have a professional offer it at the exact time it could be used?

They go by many names - Laundomats, Launderettes, Laundrettes, Self-Service Laundry, Lavanderias - but they all serve the same function, and it's one that will always be a common need. While Moderne has the ability to target specific groups by markets and zip codes, many laundromats have a very diverse customer base. Not everyone has a home washer and dryer, but everyone has dirty clothes.

Laundromats are very unique in that they have the potential for extremely long dwell times as customers often stand idly by while waiting for those stubborn pants to dry. This provides a chance for many impressions throughout the course of the washing and drying process. Your media can appear on the folding counters, on the detergent dispensers (or how about branded soap samples?), by the snack machine, at the service counter or on the windows.

Privately-owned Convenience Stores are popular destinations in urban and many suburban communities. ATMs and one-stop shopping for groceries, newspapers, over-the-counter drugs, cigarettes, calling cards, lottery tickets and one-serving beverages means they'll never go out of style. According to NACS (National Association of Convenience Stores), there are over 140,000 Convenience Stores in the U.S., and a large (and growing) percentage of them are in our Moderne Media Network.


Convenience Store patrons spend an average of about 4 minutes in the store, but with much deviation. Some may be there for 15+ minutes shopping, hitting the ATM and playing the lottery, while others may be in and out with a bottle of Coke in about 45 seconds. With this in mind, Moderne offers the ability to place your media in specific locations within the store that will grab the most attention. It may be at the checkout counter, by the soda machines, even on the door and/or windows.


oderne's Media Network offering allows an incredible opportunity to reach your target audience on payday, when cashing checks, paying utility bills, sending money to loved ones, and doing so much more. This unique non-traditional marketing approach is a proven method of targeting multicultural audiences nationwide.

Check Cashing Facilities are found in the nation's largest markets, where annually over $60 billion worth of checks - some 180 million per year - are exchanged. Moderne works with thousands of independent check cashing facilities across the nation.

The Moderne Media offering allows incredible flexibility and customization, including:

• Targeting: up to 90% African American/Hispanic/Asian in target markets
• Nationwide Access, ZIP Code Control: reach your target audience in over 50 major markets throughout the nation, with neighborhood-to-neighborhood customization.
• Variety of Ad/Poster Formats: from standalone "take one" stands to posters behind the cashier's window to actual samples handed out by the cashier, ad formats offer maximum flexibility and visibility for you.
• In-Language Ads: media that truly speaks to your target audience. In Spanish (including dialectical or localized Spanish), English, Chinese, Vietnamese, Tagalog and others. All ads feature discernable cultural cues.
• Fully-customized programs: choose your target markets, languages, ad formats, desired metrics and much more. Everything is turnkey for you!
• Reporting Metrics: included in all programs, and customized for each initiative.

Activate and Integrate! Combine the best of both worlds - non-traditional media placements at Check Cashing Facilities and street teams - to further your brand message in target neighborhoods. Achieve greater reach and ROI with Moderne's integrated non-traditional marketing solutions!

Curious about Check Cashing? Ask us for the 14 page independent report on the value - and power - of check cashing establishments!

Moderne Mosaic has its roots in over 20 years of effective multicultural marketing. From Coast to Coast, Moderne offers services and opportunities to reach major and minor ethnic and cultural groups in metropolises and in small towns.

Via our unique Moderne Media Network, we can customize campaigns to ZIP codes, allowing for high penetrations of target audiences to be reached with simple, effective, customized messaging. Moderne's multicultural marketing services are truly the best Out of Home bang for your multicultural buck.

Our full suite of services includes:

• Check Cashing Facilities and Financial Service Centers
• Additional Non-Traditional Marketing Locations (Medical Centers, Laundromats, Transit, etc)
• Multicultural Advertising and Media