



There's something about receiving a text message. It can't be ignored. A phone
call you can send to voicemail. An email... well, those are easy to disregard.
But a text message? You always look.
All mobile capabilities create a fully
customizable relationship between the consumer and the brand. Mobile
allows you to engage and interact with the target audience now and in the
future - and when/where the consumer is most receptive.
Some of our Mobile Capabilities:
• Text-2-Screen/Picture-2-Screen:
Gives consumers a chance to send photos and text messages to the big screen at
events.
• Coupons: Fifth most popular
use of mobile marketing! Reaches customer wherever they are with ease, no
clipping here!
• Contests: Motivates consumer
with a chance to win, as well as creates dialogue and builds awareness of the
brand.
• Polls and Surveys: Allows
consumer to voice their opinion and engage with your brand, produces immediate
results and response.
• Games: Entertain consumer
with positive brand engagement through pre- and post-play of interstitial ads,
simple branding or links to brand site.
• Alerts: Instantly send
a wide array of information from reminders, to scores, to current sweepstakes
and beyond!
• Text-4-Information:
(Detail, feedback, Link, Code, Callback) Allows brands to connect directly with
consumer with whatever they need help with, whether they want to leave
restaurant feedback or to receive a phone call from you when you open, we can
help you help them.
• Trivia: Ask your consumer
trivia questions, or have them ask you!
• Quizzes: Interact to
reinforce the brand in a positive, fun way.
• Scavenger Hunts: Add an
amusing dynamic to any event - consumer looks for key words/images, texts
are sent back and forth until the hunt ends.
• Shared Short Code: To
receive SMS messages from a mobile phone you must use a 5 to 6 digit code the
consumer can text (can be personalized - ex SWEET (79338).
• Audio: Consumers can request
ring tones and prerecorded sounds.
• Video: Consumers upload
videos of themselves speaking about your product, you share pre-recorded videos
with information.
• Image: At event consumer can
send photo and receive back with a branded frame, or receive branded wall paper
and graphics
What makes SMS and MMS marketing so effective is having the power, through a
short message, to reach out and directly touch a consumer. Or to have them
reach out and touch your brand. Instantly, and in their hands - always.
Another perk of SMS Marketing: the database you accumulate is all opt-in, so
your message goes out to real, receptive
consumers. And when that chirp, chime, tone or bar from a Green Day
song goes off, your target audience is going to pull out their phones and take
a good hard look at exactly what your message says.Mobile marketing (not to be
confused with its prior definition) has come a long way and, with the help of
smart phones and their applications and developers, will continue to evolve and
present new opportunities. Two things that won't change, however, is the
necessity of cell phones and the nearly 100%
viewing rate of text messages.
Moderne can make any or all of these happen for you - just tell us what you
need!