STRATEGY

A sound strategic plan is the foundation of every great campaign. Our team works to integrate core marketing strategy with your campaign goals in order to reach your consumer through multiple touchpoints. Widespread reach is the goal, impactful connections are the solution.

HOW CAN WE HELP?

Audience Targeting
Digital Targeting  |  Physical Targeting  |  Geographic Selectivity  |  Demographic Selectivity  |  Psychographic Selectivity

Brand Strategy
PR Partnerships & Ads  |  Brand Identity  |  Brand & Product Launches

Creative
Campaign Ideation  |  Creative Designs

Digital
Social & Digital Strategy  |  Content Creation  |  SEO  |  Email Marketing

Influencer Marketing
Event Appearances  |  Partnerships + Sponsorships  |  Social Influencers

CASE STUDIES

Whether you're looking to launch a brand stateside or execute an in-person or virtual event, our team of strategists will help you every step along the way from ideation to execution.  Check out a few of our case studies to learn more.

V2 Lendistry CASE STUDY (1)

Goal: Lendistry partnered with Moderne to strategize and execute a highly targeted digital media campaign to drive applicants to their government grant program through New York State Empire State Development.                                                                                                                                                      

Challenge: Raise awareness of the New York State Seed Funding Grant Program to assist early-stage small businesses to succeed in a recovering economy through hyper-targeting qualifications.

 

Result: Campaign delivered on raising awareness of the grant program to targeted audience, drove traffic to site to apply for grant, and increased engagement with targeted audience. In addition, $200M of grant money was distributed to support NYS businesses impacted by COVID19.

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Goal: Together with AIC, Moderne launched Aura Wellness as the premiere wellness event in the all-inclusive hotel market through immersive, 360° programming.  Our team strategized an integrated, multi-channel marketing approach to build brand identity, awareness, and revenue.

Challenge: Produce and launch Aura Wellness at UNICO 20°87°, positioning it as a standalone brand and marquee event for the hotel. 

 

Result: The media campaign garnered significant attention, achieving an above-average engagement rate of 15.8%. The content was widely seen, generating over 1,800,000 impressions and capturing the interest of 1,735,000 viewers. It also prompted meaningful actions, including 5,686 link clicks, 3,318 shares, and 7,850 saves. This positive response highlights the campaign's effectiveness in resonating with the audience and promoting active interaction. 

V2 NASUNI CASE STUDY (4)

Goal: Moderne assisted with the planning and execution of their CloudBound Virtual Event.  Our team delivered on day-to-day operations, audience identification, pre-promotion through digital marketing tactics, and event support.                                                                                                                

Challenge: Increase attendance of international audience for a virtual event by executing a targeted display ad campaign within premium networks and an email marketing campaign to drive event registrations.     

Result: Increased reach and awareness to a hyper-targeted audience, increased click-through rate through email marketing campaign, and garnered a 21% email open rate, ultimately generating close to 500 leads.

TESTIMONIALS

Kind words from our clients...

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Moderne Communications has been an excellent partner for ENGAGE Strategies as we deliver life-saving health messages to audiences across the District of Columbia. Through Moderne, we were able to place messaging in over 90 highly trafficked local small businesses reaching customers right in their own neighborhoods. Their execution was flawless and their documentation has helped build support for the overall program. We're grateful to Moderne.

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I worked with Jason and the team on our OOH campaign and they were amazing partners for us. They helped us craft the right buy for us (at a great price, and at the exact quantities we were looking for), were extremely flexible when plans changed, and helped us bring to life a campaign we were really proud of. Would absolutely recommend.

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Working with Moderne Communications on our inaugural virtual conference has to be the best decision we made during the entire planning process. Not having planned a virtual event ourselves it was refreshing to connect with an agency with expertise in this field. From platform selection, agenda creation, sponsorship inclusions and beyond, their steadfast guidance truly set us apart from our competitors and allowed us execute a first-class event. I had the absolute pleasure of working with Alisa Sutton, her confidence, responsiveness, organizational skills, honest feedback (just to name a few) kept us on track and allowed us to meet all of our goals for the conference. I look forward to partnering with Moderne on future programs and continue a successful partnership.

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Moderne Communications has been a fantastic partner to work with. We reached out to them with a last minute project in the midst of the holidays and they helped us expertly execute and our client could not have been happier! We have also had the privilege of working for them as a vendor and their commitment to excellence, integrity and communication is superior on both sides of the coin. If you are looking for someone who respects everyone they work with and treats everyone as equals, while building relationships on a foundation of positive ethics and principles… look no further. Alisa and Pat will not steer you wrong!

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Moderne Communications did an awesome job on our Forge Fair Booth and business pamphlets at a reasonable cost. The graphics were brilliant and the design of the black with red caught the eye of people at the Fair. The personnel are easy to work with and communicated throughout the project. We gave them our information and they captured what we wanted with great ideas and designs. The booth is easy to assemble and store in bags that were provided. Thank you for your help in making our event a success.

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Very helpful, responsive and flexible. The video was brilliant and surpassed expectations (we have used it all over the business and love it so much!)

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Working with Moderne has been an absolute pleasure! Their organization, care and attention to detail were the catalyst for our very successful event. We hope to work with them again in the near future.

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