Do you find Moderne Communication interesting, fun, and exciting?? Well, we here at Moderne do and are looking for some more Moderneistas to add to our unique company. At this time we are excepting resumes for a Business Development position and for multiple Intern positions. Think you have what it takes?? Below are all the details you need to know!!
Viral Videos have the ability to create widespread popularity for a company. The Internet has become such a large part of our culture and people continuously communicate with others and share what they find on the Internet. Advertising Age posts the top ten viral videos each week and shows the changes in the popularity of the videos. It enables people to view the video as many times as they want and also to show their friends, family, and coworkers the video.
This viral video was number one on the AdAge's list for this past week. It is for Evian and depicts babies roller skating all over a park. The interesting behind the scenes information about this video is that while it has to be computer generated babies because actual babies would not be able to perform the turns, twists, jumps, and slides that the babies depicted do, but each of them have the faces and expressions of an actual baby. This video shows what Evian can do to one's body. The video is getting a lot of reach for Evian, with over 11 million views is this past week alone. Viral Videos allow for marketers to get away from traditional commercials and reach people in a new form of media. link
Facebook is growing as a way for companies to market their brands. Many companies are creating Facebook pages for consumers to become fans of their brands. They are also creating applications for the consumers to interact with the brand in an environment that is fun and comfortable for them. Some of the companies are adding an incentive to using their application....coupons for their product. Starbucks has an application on Facebook in which users can send a coupon for Starbucks ice cream to themselves or their friends. However there is a catch, there are only 800 coupons per hour and with more than 250 million users on Facebook they tend to go fast. Other companies such as Papa John's have participated in similar programs to distribute coupons on Facebook. Maybelline has a Facebook application for a different purpose...kissing. It may sound a little strange (kissing someone on Facebook) but Maybelline made an application called Kiss and Tell which leaves your kiss print on your friends profiles and keeps track of your sent and received kisses. This is creating an experience with Maybelline for the consumers. When Facebook users become fans of a company it gives the company the opportunity to engage the consumers every time they log onto Facebook, because the company's new posts then comes up their feed. Moderne Communications believes in these new strategies to create an experience with consumers on social networking sites, such as Facebook.
AJS, a non-profit organization with no budget to work with, set out to create awareness and gain media coverage for the 144 kids living in Hamburg, Germany that are infected with HIV. The result was 114 statues placed in Hamburg's main square to symbolize the children who are infected with HIV. Each of the statues had a quote from a child, such as "Mom says: In our home country we would've died already" or "Dad says: If Max finds out about our secret, he'll never play with me again."The statues gained the attention of many of those passing in the square, resulting in people stopping to read the statues and taking pictures. The whole goal of this campaign was to receive donations for the organization. It was very successful, with people symbollically adopting the statues and local newspapers printing the story. This campaign made people stop and think. It made people start to feel a connection with the children who were infected with HIV.
Maybelline combined sampling, promotions, and a sweepstakes all into a simple day in New York City. They worked with Conde Nast Bridal Media and Vespa to make this day possible. A costumed 'bride' and 'groom' rode around the city all day on a Vespa while handing out samples of lipstick and promotional postcards to people on the streets of New York. The 'bride' and 'groom' also got thousands of entries for a sweepstakes to win a 2008 Vespa. This is a new innovative way to hand out samples to consumers that they will remember because of the distinctive way that it was done. One of Moderne offerings is sampling and we are always looking for ways to engage the audience in the sampling and to get them excited about the product. Maybelline's marketing tactic definitely achieved that. It is all about creating an experience with the brand and this tactic accomplished this.
Billboards usually involve minimal words and an eye-catching image. The billboards that Garcia's Irish Pub created went against the billboard mold when they launched a nine week campaign to maintain their traffic as a waterfront club was being built nearby them. The billboard created a story about William and Angel. As seen in the image above William wanted to meet Angel after seeing her at Garcia's. Each week there was a new message on the billboard until Angel finally agreed to meet William at the pub. This however was not the only aspect of the campaign. They had 'radio ads' in which William called in desperate to find Angel, classified ads, and fliers that were passed out near Garcia's. The most unique part of the campaign, however, were the actors who played William and Angel in Garcia's on the Friday she agreed to meet him. A huge crowd gathered to witness the meeting of William and Angel and were all pleased when they left the pub together. The billboard after they met said that William was in heaven. While this campaign was done a while ago, it still remains very unique from any other campaign done on billboards. This campaign included both traditional and non-traditional advertising at its best. The creativity of the campaign captured people's hearts and had them involved with the story of two fictional people. It focused on the story, rather than pushing the specials or offerings that Garcia's had. The experience that those who witnessed the campaign had is something that we here at Moderne create for all of our clients.
It can be very difficult for creative directors to come up with an idea that would break though the clutter at times. This is where stealourideas.com can step in...a blog filled with creative ideas that the founders conceptualize and allow for any viewer to steal. While we do admit some of their ideas are a bit outlandish, others have the ability to be unique and engaging in the world of advertising, such as the Batman idea, where it is imperative to stand out. The site allows for advertising agencies to send in creative briefs for the stealourideas.com thinkers to create an innovative campaign for them. StealOurIdeas has out of the box thinking that is characteristic of the services that we at Moderne Communications offer our clients.
When a company opens a new location, they need a little help to drive traffic to the new store. For Adidas this help came in the form of ducks---that is rubber ducks. This campaign was done a few years ago during Fashion Week in Copenhagen. Rubber ducks were placed in a fountain with the lines "I've swum too far - help me get back home!" and "Reward for my return at Adidas Original store" were written on the bottom of each duck. When those who found the ducks brought them back 'home' they received a free T-shirt and were able to keep the rubber duck. This marketing technique combines a unique idea with a free gift which always pleases consumers. The consumers who participated in this guerrilla tactic had an experience with the brand, which is exactly what Moderne Communications does for all our clients everytime. We want the consumers to remember the brand after the experience, which is what the rubber Adidas ducks achieved.
In the advertising industry one of the top priorities of companies is to break through the clutter of the countless advertisements that exist. The pictures shown and the other advertisements reach the priority of breaking through the clutter. What do all these advertisements have in common? All of these advertisements are extremely creative, innovative, and unique. They succeed at breaking though the clutter and reaching their target audience. Moderne Communications breaks through the clutter by creating experiences with the brand, like these advertisements. Moderne's services and programs reaches the target audience in a non-traditional approach with the right message everytime.
Improv Everywhere causes elaborate scenes in New York City.
The pranks that the agents of Improv Everywhere perform are done to make people
smile and to give them a unique New York City experience. When you think about
it not many people can say they witnessed hundreds of people frozen in time in
Grand Central Station, but the Improv Everywhere agents made it possible. The pranks
done by Improv Everywhere range from having dozens of phones ringing at the
same time in a book store to a prank that was done in Best Buy. The Best Buy
prank included around eighty agents that were dressed in a blue polo shirt and khaki
pants, the official uniform of a Best Buy employee. The agents then stood in
the aisles of the 23rd St Best Buy store helping anyone who asked. Many
of the agents were asked to leave if they were not shopping, but they all
stated they were waiting for a friend. The Improv Everywhere site is one of Moderne
Communications' favorite. Our goal is to create unique experiences for
consumers with the brands we work with. The pranks that Improv Everywhere do get
people talking, as shown in the videos of their missions on their website. At Moderne we create experiences with our guerllia marketing services. We
hope that through these services we can do something as fun as the Improv Everywhere agents do to create
a buzz and an experience for consumers in the future.
